Having chalked up a registered user base of more than 1 million across the country in less than
four years since its inception, Flipkart is considered a pioneer in the field of e-commerce.
Started in 2007 by former classmates at IIT Delhi and later colleagues at Amazon.com, Sachin
Bansal and Binny Bansal, the company is fast gaining dominance in product categories like
music, video, games, computers, electronics, mobile phones, healthcare and personal product
categories.
Flipkart is also the largest online book store in India, with over 11.5 million book titles available
Currently, Flipkart has registered sales of nearly 2.5 million items across all categories and sells
more than 20,000 units per day or 14 items per minute.
With path-breaking features like Cash/Card on Delivery, 30 Day replacement policy and EMI
options, Flipkart has now made it possible for anyone across the country with internet access to
shop online. The Flipkart experience is characterized by the intuitive user interface, free
shipping and low prices. As a testimony to the superior customer experience, the company has
consistently recorded repeat purchase rates of more than 70%.
Backed by a significant funding of $31 million, Flipkart is rapidly expanding its network of
warehouses, distribution centers, procurement operations and 24/7 customer support teams.
The company even has its own delivery network in 13 cities and is set to expand this to 25 cities
by next year.
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